No where in any research have customers told us that they get most excited at a sporting event by T Shirts. But its true. I have gone to NBA games in every arena and many NHL and MLB games across the country . Without exception, the response to T Shirts being thrown into the audience exceeds the response to actual game action for all but the most exciting of game action moments.
The minute the T Shirt cannons or slingshots come on the court, field or ice, every man, woman or child of any age is up screaming their head off trying to get a free T Shirt . They have no idea what is on the shirt. They know the chances of getting one are slim, but it doesnt matter. Its T Shirts gone wild.
Its a huge marketing lesson.
The Customer is always right, but often they tell you want they want not by their responses to your inquiries but by their actions.
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Jan 15, 2007
Fans love t-shirts
Mark Cuban writes: